Tasked with refreshing Fluxmans Attorneys corporate identity, one of the top law firms in South Africa , a multifaceted and artfully layered visual expression was developed.
The Fluxmans visual language is a memorable, living expression of the Fluxmans brand, expanding on the idea of a world in flux, and whether change brings opportunity, risk or disruption, Fluxmans is passionate about law. This idea is reflected in all of their design executions. Based on Fluxmans' inherent brand values, the design sentiment informs everything that gets produced. The corporate identity development included everything from a new Fluxmans logo (word mark), corporate typeface, refreshed colour palette, innovative photographic style and a unique tone of voice.
Concept • Visual Identity • Branding • Design • Marketing • Photography • Corporate Identity